Advertising techniques

Brand Summary- Makes the brand's benefits and specialities clear

Brief- Clear and to the point

Rhymes- Sticks in the mind and easy to remember

Repetition of brand name- Repeating something three times or more helps it to become memorable

Alliteration- Similar to rhyming, sentence or words that starts with the same sound

Use of second person- Consumer feels spoken to personally and involved in the product or identity on offer

Use of every/always- Indicates the companies unswerving commitment

Present Tense- Universality/Timelessness 

Imperatives- Assertive demands designed to sweep consumer along in agreement

Humour- Consumers are entertained, so tend to be well disposed towards the brand

Use of capitals- FOR EMPHASIS!

Use of puns/word play- Gives a second layer of meaning to impress the consumer with its smartness and novelty