Advertising Campaigns


  • A campaign isn’t as straight as a straightforward a single advertisement. It uses lots of different channels to strategically target a brand’s target audience, and make sure that their message gets seen. Each method of communication will reinforce the brand’s message.
  • Brand Identity-  This may comprise of a logo, colours or slogan for example which people will already associate with the brand.
  • The advertising agency will create an advertising campaign to help the brand communicate a message.
  • Creating a creative concept-  It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This over arching theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem.
  • Advertising campaigns appear in different media across a specific time frame. 


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