Analysing Print Ads

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Analysing video ads

KFC Chicken Zinger Crunch Salad Ad: Medium shots Close ups Extreme close ups No long shots used to show scenery or setting It is aimed at a stereotypical office environment more for middle1 aged women Opium: POV shots for the person who is watching her and is addicted to her  Spotlight on her White represents purity Roman clothing Red connoted seduction Burger King Advert: Mickey take of musical theatre  It knows its clients 25 and over nales American over exaggeration  Diversity Type of burger it is People who can laugh at themselves 
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Advertising techniques

Brand Summary - Makes the brand's benefits and specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind and easy to remember Repetition of brand name - Repeating something three times or more helps it to become memorable Alliteration - Similar to rhyming, sentence or words that starts with the same sound Use of second person - Consumer feels spoken to personally and involved in the product or identity on offer Use of every/always- Indicates the companies unswerving commitment Present Tense- Universality/Timelessness  Imperatives- Assertive demands designed to sweep consumer along in agreement Humour- Consumers are entertained, so tend to be well disposed towards the brand Use of capitals- FOR EMPHASIS! Use of puns/word play-  Gives a second layer of meaning to impress the consumer with its smartness and novelty
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